1. What are your primary metrics? (Frank Blake)

2. Why did you choose these particular metrics?

3. How often do you challenge the use of these metrics?

4. What is the metrics’ fatal flaw? (Frank Blake)

5. What metrics are you choosing to ignore?

6. What power do those responsible for the metric have to influence the result?

7. How do you know when to retire a metric?

8. How is the end user's experience captured in the metric?

9. How do metric results influence behavior?

10. What are the repercussions of succeeding or failing to meet the desired metric?

11. How seriously do you take the results of the metric?

12. What is the periodicity of your metric reviews?

13. How was the metric review periodicity determined, and how can it be improved?

14. What is the linchpin to fix your key metrics?

15. How is your metrics data utilized?

16. How does the metric serve the customer?

17. What measure has become a target and, therefore, ceased to be a good measure? (Goodhart’s Law)